Same content, three distinct treatments of color and type — each now built out as a complete site (Home, Track Record with live filtering, About, Contact). Open each and compare the full experience. Direction A is the current pick.
✓ Current pick
Option A
Institutional Modern
Dark · serif · bronze
Private-equity gravitas. Deep ink, Newsreader serif display, bronze accents, numbers up front. Reads "family office / institutional."
Sand-and-stone palette nodding to Scottsdale, light Fraunces serif headlines, generous whitespace, building photography, a warm "bring us a deal" CTA. Approachable and current.
The portfolio grid IS the hero — a "proof wall" of assets and figures. Navy + ledger green, monospace numerals, structural grid lines. Most comprehensive, lets the record do the selling.
Note for review. All three directions are now fully built — Home, Track Record (with live Market/Type/Status filtering and rollover cards), About, and Contact — using the same real PRA content, so you're comparing look and feel, not completeness. Direction A is the current pick. All links are private and not indexed by search engines.